The Green Man: An Integrated Sports Marketing Ambush Strategy

Posted by Keith Becker on December-11-2009 Add Comments

It’s no secret that people are attracted to celebrity. That’s why brands and mega-corporations hire athletes, actors and hot women to promote their products: people often blindly emulate and imitate the stars they idolize.

Michael Jordan built Nike, George Foreman became known more his grills than his boxing career, and Peyton Manning, well, he’ll endorse just about anything.

Celebrity endorsements can work on a national scale if the celebrity’s star power is strong enough, but in some cases, it can be more efficient to target local icons where the entire community will get behind just about everything they say.

Case in point: The Oregon Green Man.

Football is just about as big at the University of Ore...

Read Complete Article at Bleacher Report - College Football
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