The Art of War: How Nick Saban Uses Psychology to Prepare His Team

Posted by Jimmy Reno on August-26-2009 Add Comments

Anyone who has seen or heard a Nick Saban press conference knows about it: A question is asked by a reporter that prompts a verbal tirade from the coach.

Many have said Saban employs such tactics to intimidate the media, but he has admitted he does it so many times to send a message to his players. In other words, Saban uses various psychological techniques to reach his players and to shape the way they think.

In his book, How Good Do You Want to Be?: A Champion's Tips on How to Lead and Succeed at Work and in Life, Nick Saban shares his four steps to success in football and in life.


1. Organization

Create an environment where everybody knows his or her res...

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