In addition to using statistics from two sources, I will use my own perception of teams' national image to rank the top 10 wealthiest and most recognizable brands in college football. The two sources I will compile important statistics from include the following: (1) The Equity in Athletics report from the U.S. Department of Education Using the data from this site, I will report how much each of my top 10 generated in football revenues. (2) The Collegiate Licensing Company (CLC) On November 11, 2009, the Collegiate Licensing Company released their list of the top selling universities in collegiate gear, apparel, etc. While CLC does not represent schools, such as Ohio State or Southern California, I will utilize it's rankings of the top...

Read Complete Article at Bleacher Report - College Football
Article is property of BleacherReport.com