The press conference was held in a conservative little room, with the principals leaning forward on a sofa, a smattering of microphones on stands, propped up on the coffee table.  A far cry from the made-for-TV events of today.

They bunched together on the couch: the athletic director and the new coach.

Doubtless that the press folks were rolling their eyes, now charged with learning how to spell a new, lonnng name.

The first name was easy enough: Bo.

But Schembechler?

A nightmare for the writers and the headline guys—unless they chose to get on a first-name basis with the new coach, an...

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