Michigan athletic director David Brandon's background is that of a business man.  As a business man, formerly of Domino's pizza, Brandon knows that paying $5 for a pizza is better than paying $10 for the same pizza. 

He knows that paying $1 per pound of tomato paste is better than paying $3 for tomato paste.  He understands that at the end of the day, one does not necessarily get more value when one pays more money. 

We all are like Brandon.  Why would we pay a higher price for anything:  car, clothes, computer games, iPads, etc., if we can get the same or similar utility at a cheaper price.  Hence, the issue o...

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