Marketing The Panthers, How To Handle Tailgating

Posted by Paul Sievers on August-12-2009 Add Comments

This will be the first instalment of an ongoing series where I discuss what the athletic department should and shouldn't be doing in order to get fans into Heinz Field on Saturdays. Your comments are more than welcome as it will take more than one voice for our athletic department to take notice.

Today I was on the athletic department website when I came across this.

Apparently, before every home game, the Heinz Field parking lot will transform itself into "The Worlds Largest Family Tailgate." The tailgate includes a band, a jumbotron showing ESPN, food (no alcohol) a...

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