Bowl season is looming, which means college football fans are about to be flooded with advertisements by countless sponsors.

There have been numerous companies come and go as sponsors for various games over the years, some of them well known and others unheard of. Changes have even occurred on a yearly basis in some cases, and fans then turn around to discover even more bowl games are being added. That's happened this year with the addition of the Pinstripe Bowl at Yankee Stadium and TicketCity Bowl in Dallas.

Long before both those originated, Sega Sports, Thrifty Car Rentals and Sea World had been major bowl sponsors. Sega, of course, is now out of the picture in the video game world, which is dominated by Sony and Ninten...

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