The Sweet 16 brackets don’t look all that sweet to CBS executives as they look at their draw filled with bracket—and potential ratings—busters.

With all the dramatic finishes and the upsets, CBS saw its first week ratings go slightly down from 2009.

CBS averaged a 5.3 rating for the 15 coverage windows from Thursday through Sunday. The tournament averaged a 5.4 rating in 2009. Fans say they love the “David versus Goliath” factor in March Madness, but apparently not enough to tune in to watch David play again.

When George Mason reached the Fina...

Read Complete Article at Bleacher Report - College Basketball
Article is property of BleacherReport.com