Is Under Armour Costing Maryland Basketball Recruits?

Posted by Jarrett Carter on December-11-2009 Add Comments

Interesting take from Testudo Times about the Under Armour apparel brand and its impact on Maryland recruiting.

The question: Are high school athletes swayed by branding, and can Maryland compete with its exclusive UA agreement?

The answer? Likely doesn’t matter for Maryland. It’s not like the Terrapins’ recruiting pool has dwindled from the Chesapeake Bay to the campus natatorium.

Maryland has, and continues to this day, attracted a few great players and some middle-level talent that can be coached up to be great collegiate athletes. It hasn’t paid off in recent years, but by and large, the fanbase has been s...

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