In a rivalry like the one between USC and UCLA, one side can never be allowed to trump the other.
Last summer was the battle of the billboards between the two Los Angeles rivals and this offseason, the fight is about titles—no, not national or Pac-12 Conference titles.
Last week, UCLA claimed the title "Linebacker U" and now, USC is calling itself "Wide Receiver U," as seen in this promotional video (h/t ReignOf...
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