A goof, a flop, a backfired ploy.

With Coke we tinkered; with coke we toyed.

New Coke came out you said nix, nix.

Old Coke came back, we learned new tricks.

During the 80’s when Coke committed the blunder of attempting to improve their flagship brand, marketing industry trade journal Advertising Age ran the words above as part of...

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