Despite making the 2009 BCS national championship game, Texas again came in behind the Sooners in Big 12 revenue.

In 2008, the Sooners led the Longhorns as well, but it made much more sense then. Texas' big games were early with OU and Texas Tech, and it was not until after the game that Texas tried to erase from history, a 39-33 loss to Texas Tech, that the nation get truly interested in the 2008 Big 12 South soap opera that lead to web sites, on-air pleas, ESPN flip-flopping weekly, facebook campaigns, planes with banners, and asterisks.

While the Longhorns wrapped up their season with conference lightweights and a lackluster rivalry game with a well-below par Texas A&M Aggies team, OU was getting national air time we...

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