2010 has its share of coaches on the "coaching hot seat". Everyone has Michigan's Rich Rodriguez high on their list, but he's not the only one who could be looking for employment at year's end. Things have changed and college football's five-year plan has turned into the four and three-year plan. There's a lot of money to be made in this game and colleges are aware of the benefits a winning program can gather. Ever since all the talk of Big Ten Expansion, some schools are hoping for entrance into super conferences, and others are hoping the conference they belong to will survive. And it's all about large television and bowl revenue! Colleges know they can't control the marketing area in which they preside, but they can control one thi...

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