In a way, Baylor provided free advertising for the University of the Incarnate Word. A year ago on the dot, UIW announced that it had scheduled a game against the Bears in Waco in 2019. 

Be honest: How many of you actually thought that was a real school and not something made up by The Onion? People rushed to their search engines to learn more about the mysterious Football Championship Subdivision (FCS) program in San Antonio, Texas, with the quirky name.&n...

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