William Shakespeare wrote in Romeo & Juliet that “a rose by any other name would smell as sweet.” If you have forgotten, or only pretended to read the play when you were a freshman in high school, the play’s titular characters are a boy and a girl who fall in love. The problem is their families hate each other and always have; thus, the romance is doomed. In the line in question, Juliet is trying to convince her over-eager lover that their last names do not matter, what matters is what they feel for each other.

Two college basketball teams with their own feud are hoping the young Juliet is off the mark; that a feud by any other name w...

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