When deciding on a college to attend, high school recruits find they have plenty of factors at work inside their heads. Playing on television, competing for championships and vying for playing time are just a few of the many things weighing on the minds of most recruits who have yet to pick a college.

While most athletes consider many of the same factors, they often weigh the importance of those factors differently. The challenge for college coaches is finding out what recruits are looking for most in a school and spinning their school as the best possible provider of it. For elite programs that offer all the best perks, picking the most strategic recruiting pitch can be the only way to stand out from other big-time programs.