Despite overwhelming unpopularity, the BCS is fighting back.

A sign of weakness and desperation or a token of confidence in asserting its position?

For the past the BCS brass have been fairly quiet and elusive. Confident in their position and comfortable with the system they’ve put in place.

However, this year has been different. Very different. The mysterious silence has been broken. Over the past few months the BCS has been increasingly vocal and proactive in defending their position and telling “their side of the story."

They even hired a high-profile PR firm directed by former press secretary Ari Fleischer. Mr. Fleischer has introduced them to
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